Wednesday, 6 November 2013

Film Idents

At the start of films, well even before the start of the film itself, it usually has a film ident which is basically as short few seconds worth of a computer animated version of the film company that was used to make the film and that was involved in it. All film idents have their own ident and no matter what film they will be put on they will have the same ident. It's very important that film idents are put at the start of films as it gives out out a message of what the film is going to be like and how it associates with the intersting theme and look of the film ident.

Here are a few examples of some film indents:





Walt Disney Ident Analysis

Here is a summary of an example of the Walt Disney film ident as to why it is important as in relation with why film idents are so important to have at the start of films and an example of why all film companies should have their own ident. 

For example the Walt Disney film ident has a very happy, magical and exciting feel to it. Firstly the writing of the Walt Disney logo is handwritten as if it was drawn by a young child. This gives us the impression that Disney films are to entertain mainly kids as it associates with all magical and great stuff that are done and improved for child audience. So when we see this hand writing logo we straight away think there is going to be magical and exciting child-related stuff in Disney films. Also the music has an orchestral being played and gives us that feeling that its going to be great and a worth watching film. When you hear that instrument being played in the ident you feel that there's loads of exciting and magical stuff yet to be revealed and to come.

Also the castle in the background is massive and gives the audience the impression that Disney films are massive and very interesting and fun to watch with lots of great and magical stuff involved in these Disney films. The audience think this due to the massive size of the castle. You definitely know there is magic and great stuff involved as well with the fireworks in the skies which makes us feel wow and gobsmacked as to how big and amazing Disney films actually are. Also some of the colors in it are bright which is used to make Disney films seem bright, magical and exciting. The relationship between the sound and images in this ident is important to contrast well with each other and to get right as some sound may be related to the images being shown in the ident.

This relationship is important to get right as it makes the ident easier to understand and more interesting to watch. For example in the Walt Disney film ident there is orchestral music being played at the same time as the shot of the massive castle and fireworks in the background. This contrast in this realtionship works well as they both give us impressions that special relationships are shared within these Disney films and how successful and magical they are.

Universal Ident Analysis

Here is a summary of an example of the Universal film ident as to why it is important as in relation with why film idents are so important to have at the start of films and an example of why all film companies should have their own ident.

For example the Universal film ident has a very happy, and exciting feel to it. The title "Universal" is very big and it stands out with big, bold letters. So this emphasises the fact that universal films are massively great. The title also comes across the Earth with bright lights shining off it. The fact that the title comes across an Earth in the ident makes the audience think that Universal films are the best in the world. Even the music stands as it is in major key and it is quite loud and has an exciting feel to it, which shows that Universal films are very good and hugely exciting to watch.

Conclusion

All Film companies should have their own ident to show what their great ability and effort that will and have gone into films. The idents show just how great these companies are and advertise exactly the amount of standard their films will be at. So straight away when the audience is about to watch a film and they see the film ident at the start they're familiar with and remember, they immediately think how good the film is going to be and are more excited by watching the film. Therefore they are encouraged to watch their film.